|Brothers Joe (left) and Rick (right) Lotuff|
In many ways, sartorially, we currently live in a barren, shameless era.
- Ugliness is status quo, and gaudiness embraced.
- So many incredibly expensive items are sold that have been incredibly cheaply made.
- Short term thinking prevails, from customers wanting instant status to vendors wanting crazily high profit margins.
- The people who should be leading us - publications, celebrities, many of the most well off, and grown-ups in general - aren't.
- To those who do care, vendors actively mislead us about pedigrees of products. Branding is not just tangential to reality, but often at odds with it.
So with that in mind, if The Daily Prep readers were asked to imagine a luxury line of products that could compete globally on, for example, the Main Floor of Barneys, what might their commandments be?
I suspect they would include:
- Be made in the U.S., and for some, preferably even in New England
- Use very high quality materials.
- Use very high quality craftsmanship.
- Epitomize simple, timeless designs. The product should be as understated as possible, yet beautiful. The quality should enable a Shaker-esque (or is it better to say Steve Jobs-esque) simplicity. It should have absolutely no bling or unnecessary adornments.
- Design so that the product will be in service 30 years now. Parts inevitably destined to be worn should be easy to replace. In fact, it should get better with age. Of course the company itself should stand behind the products.
I was able to spend an afternoon with Rick and Joe Lotuff and their team in their New England facility. And I was also able to watch my own handbag being made.
We started off talking about design.
|I was reminded of the quote "A designer knows that he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away" - Antoine de St-Expurey|
|Craftsmen, some with over 30 contiguous years of experience around building and repairing bags, add a perspective around design, especially when the explicit goal is to create products that will last that long and longer.|
|I made the faux pas of handling one of the bags gingerly. Joe set me straight. (Insert your own early days of football reference here!)|
|Rick explained why they use vegetable tanned leather. The more popular alternative is to use an iron based process (chromium) which actually rusts over time, leading to cracks in the leather.|
|For precision, each product is cut one at a time. (Mass producing, in contrast, requires the cutting of stacks at a time, which often results in mismatched shapes.) |
The tools included modern and ancient.
I must say it was a thrill to see my own Navy bag being made.
These bags have no exterior logo (mine just has my initials). Excuse my effusiveness, but that is just so amazing. Historically, it recalls the old custom suits. But in today's brand-obsessed world, when purchases are made first to be shown off, having a product that projects substance from every pore rather than relying on the crutch of a super-sized logo seems so civilized.
|While my bag was being built, I enjoyed seeing some of the final steps (like fire) being applied to other items.|
|The Exquisite Lotuff Small Leather Tote|
|A New Briefcase, the Lotuff Wells Bag...|
|...and the Lotuff iPad Case.|
|Rick, Joe, Greg, and Lindy|
Having said that, perhaps the substantive journey of record here is not mine but New England's. Because at the same time the largest corporations are pandering to the lowest brow tastes (and collectively scuttling their organizations for the next generation in the process), many emerging companies written about here are competing at all market price points and all over the world by uniquely meeting the needs of new breeds of customers with classic tastes.
Together, they are creating, taking on, and leading previously ceded market segments (and employing our neighbors in the process). This export of taste and values and even sanity is the true tale worth chronicling.
As I write this, I wait for my Lotuff bag, which needed some finishing steps, to arrive via UPS. I am excited. So you will forgive me and understand if I abruptly lea...